Crafting Dreams: My Journey to Digital Marketing”
I am sharing my journey of stepping into the world of digital marketing. From starting a small craft business to realizing the power of marketing, this journey has been filled with ups, downs, and valuable lessons.
From Feeling Stuck to Finding a Passion
After graduating, I found myself sitting at home, feeling pretty stuck and bored. I wasn’t sure what my next step should be, but I knew I wanted to do something meaningful. One day, an idea hit me: why not try something creative? I’ve always loved making things, so I decided to start a craft page. That’s when the idea of making dream catchers came to me.
Turning a Hobby into a Business
I spent time designing and creating these little pieces of art, carefully crafting each one with love and attention to detail. Once they were ready, I started taking high-quality photos to post on Instagram. I had no idea what to expect, but I was excited to put myself out there and see where it could lead.
My first order came from my cousin’s friend, and I can’t even explain how happy I felt. I remember thinking, Wow, someone actually likes what I’ve made enough to buy it! Earning my first income from something I created was such an amazing feeling. It gave me a boost of confidence and motivation to keep going.
The Reality of Growing a Business Online
However, as time went on, I realized that just creating and posting pictures wasn’t enough. My page wasn’t getting the reach I hoped for, and my followers weren’t really growing. That’s when I started researching how I could improve. I learned that getting your product to the right audience is key, and that’s what led me to discover digital marketing.
I dived into learning about branding, content strategy, and social media growth. I experimented with different approaches—hashtags, captions, engagement strategies—and slowly started to understand what worked and what didn’t.
A Bigger Vision: The Future of My Creative Journey
Through this process, I also realized that my passion wasn’t just in crafting—it was in the entire creative process. I love designing, taking photos, editing videos, and finding new ways to showcase my work. That’s when another dream started forming—I want to start an online fashion site someday, something that reflects my passion for design and creativity.
To make that happen, I know I need to understand how to market myself and my ideas effectively. That’s why digital marketing feels like the perfect tool—it combines creativity with strategy, allowing me to turn my passion into a thriving business. Now, as a Freelance Digital Marketer In Kannur I’m using these skills to help others grow their brands too.
Lessons Learned and the Road Ahead
This journey has been full of small wins and big lessons. I’ve learned that success doesn’t happen overnight, and consistency is key. More importantly, I’ve realized that the more I invest in learning and improving, the closer I get to my goal.